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04

MUSIC VIDEO

MsUse

November 2025 - December 2025

This project was a special one. Sania Bhatia (Tisch ’26) and I were paired to create a music video for an artist from Clive Davis, NYU’s music school, incorporating generative AI into our creative process. Created as our final project for First-Time Generative Filmmaking in the Age of Hypercinema, taught by NYC artist Gabriel Barcia Colombo, the project brought together everything we had been experimenting with throughout the semester, everything from generative AI models and prompt-based workflows to traditional filmmaking and immersive design tools. View the project below as well as our testimonies to the process and our thoughts on generative AI as artists.

Tools

DaVinci Resolve, Generative AI tools used: MidJourney, Flora Fauna, Runway 2.0, Google Gemini, ChatGPT

duration

November 2025 - December 2025

Location

New York, New York

SPECIAL THANKS

Sania Bhatia (NYU Tisch), Gabe Barcia-Colombo (Instructor ITP)

Serein — the bottle on wet stone after rain

Make space for sound. Every textile part comes off and goes back on, so one pair of headphones changes with the room it is in.

Serein — discovery set and print
Serein — outdoor campaign
Serein — the three scents: Après, Veil, Ember

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